Metachoice for Strategic Analysis
نویسنده
چکیده
A necessary precursor to strategic choice is the selection of a strategic choice evaluation method — metachoice. Unfortunately, managers are unlikely to find much guidance on how to conduct metachoice analysis in the strategy literature. In light of this problem, a template is presented based on two questions that must be addressed by those engaged in strategic analysis generally and metachoice specifically: (1) what are the organization’s strategic goals? (2) how willing are they to monetize their predictions and valuations? Four resulting choice methods are presented and discussed: Discounted Cash Flow Analysis (including variants based on real options), Profitability Analysis, Modified Discounted Cash Flow Analysis and Multi-Goal Analysis.
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